Map Policy

CRUSHER PERFORMANCE MINIMUM ADVERTISED PRICING POLICY

In order to preserve its reputation for providing customers with high value products and strong after-sales support, and to further enhance the Crusher Performance (“Crusher”) brand image and its competitiveness in the marketplace, Kuryakyn Holdings, LLC (“Kuryakyn”) is unilaterally instituting a policy of minimum advertised price standards for Crusher. This Minimum Advertised Pricing Policy (“MAP Policy”) will become effective August 1, 2014 and will apply to distributors and retailers, including catalogs and internet retailers (collectively, “Resellers”), who resell Crusher products to end users located in the United States.

Kuryakyn greatly values the efforts of all Resellers to distribute Crusher products and support our customers. This MAP Policy is adopted for the benefi of all Resellers and will be uniformly enforced.

This MAP Policy shall work under the following guidelines:

This MAP Policy has been established by Kuryakyn to help ensure Kuryakyn’s position as a top producer of high quality products and to protect the reputation of its name and products. This MAP Policy is also designed to avoid destructive intra-brand conflict and to ensure that dealers and distributors have the incentive to invest resources into services for Crusher customers.